Private Label
We have a special Private label service sector aimed at giving due attention to the producer who wants to make his mark with us.
It creates credibility in your business and values your brand.
Customer loyalty through a quality product with its own brand.
Better positioning and visibility in the market, starting to be seen as a producer of lubricants.
Commercial advantage with lower cost and higher profit margin on sale.
The private label program also allows you to direct your brand to products, thus creating a greater bond between company and consumer. Intended for the network of gas stations, automotive centers, auto parts resellers, dealerships. Having a line of lubricants with your company's brand just got easier.
We produce, register, bottle and distribute lubricating oils to Brazil and Mercosur, with technology and expertise from someone who has been in the market for 20 years with quality recognized and approved by the ANP.
Lubricating oil market in Brazil. Is it worth investing in a private label?
According to a December 2022 report, provided by the Ministry of Infrastructure of Brazil, the country's vehicle fleet is 115,116,532, including light vehicles (cars), heavy vehicles (trucks, tractors, buses), vans, motorcycles, among others. (trailers, SUVs, etc.). Of this total, the states in the Southeast region concentrate most of this fleet, followed in numbers by the South and Northeast regions.
In relation to recent years, the numbers point to continuous growth since 2010, according to IBGE data. Which means a reflection of the country's economic growth, in addition to changes in habits and market trends.
To keep this fleet circulating, maintenance is necessary. And the oil change is one of the most important items to maintain the longevity and performance of the vehicle on the streets.
This time, the data are from the lubricants market in the country: The movement of the lubricants market accompanied the automotive industry, which grew 11.6% in 2021 and closes the year with a 9.4% increase, compared to 2020, surpassing the more optimistic expectations.
This is an analysis that shows that there is room for growth in the market where, in addition to traditional company brands, the market makes room for local brands that invest in production with competitive prices, applied technology and products that meet this demand.
Investing in your own brand is a guarantee of retaining your customers in the market, increasing the cost-benefit ratio with more competitive prices and greater profit from the sale of an exclusive product with your brand.